Users will soon have a new feature that allows them to lessen the quantity of AI-created videos appearing in their timelines. This step comes as the company disclosed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread rollout. This shift coincides with a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a competing service primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a label for inferior, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people appreciate content made with AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” commented a platform representative.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service tagged as made with AI. Overall, over 100 million media items are submitted to the service every day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the amount of AI-generated videos they watch by opening the content preference setting in the application and selecting the AI content topic. Other topics that are already be modified under the filter include news, fashion, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require users to label “realistic” AI-generated content, and it prohibits dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Additionally, the platform will now add an AI-generated tag to content made using its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
The company is also introducing a $2m AI literacy fund for experts and groups to develop informative material about ethical AI use. This program will support charitable organizations specializing in educating programming and robotics.
Platform Protection
TikTok has supported its content review process, amid debate over plans to cut jobs for a large number of safety staff in the United Kingdom. It is planning to reduce 439 jobs in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
